Strategy
-
Building Digital Experiences with Humans in Mind
•
6 min read
Originally written and posted on the Versett blog. “Something must be wrong with the experience.” One of our clients was concerned about a peculiar behaviour pattern we noticed in their ecommerce experience: some customers would visit the page and open chat with a question within seconds. It was as if they didn’t even bother trying…
-
Venkatesh Rao: Guru of the Yakverse
•
7 min read
Venkatesh Rao is a prolific internet blogger, writer, independent consultant, and shitposter. His philosophy embodies a classic idea from Isaiah Berlin: the fox knows many things, the hedgehog knows one big thing. He is a quintessential fox. Ironically, that might be his one big thing. A few years into my career, I came across his…
-
Thinking Like a Software Company
•
7 min read
Originally published on the Versett Blog Over the last ten years, your customers have dramatically changed. Their behaviours, habits, and technical aptitude have evolved and will continue to do so. They expect to be able to interact with you through digital channels of their choosing and have high expectations of those interactions. This disconnect between…
-
I am a strange loop
•
8 min read
Having spent a lot of time reading about growth loops, Reforge, and complexity theory, I wanted to explore the possibility that everything is a loop. There has been an emergence of loops as a topic in the product/growth/tech discourse over the last few years. As our understanding of digital products matures, we can analyze and…
-
Taking a systems view of an organization
•
7 min read
Surviving in the new digital economy has required a new set of tools. As companies—equipped with more data and more powerful tools—become smarter, staying competitive is more challenging. Companies need to be aware of how they fit into their competitive arena and evolving to keep up. There are a variety of frameworks that have emerged…
-
Making The Shift: How to Become a Technology Company
•
11 min read
Originally published on the Versett blog How do you make the leap and become a technology company? Last time, we talked about the evolving nature of a technology company, why you should embrace technology and the impacts of your perception of technology. What differentiates these two is rarely the use of technology, but a differentiated approach…
-
Why You Need to Become a Technology Company
•
9 min read
It’s no surprise that the proliferation of technology has disrupted how companies do business. Organizations are at a threshold moment in their history, fighting to stay relevant in the face of increasing competition while looking to grow and enter the next stage of growth. They know technology plays a part in their future, but are…
-
Lessons from Overwatch
•
17 min read
Introduction If you know much about me, you will know I am a huge fan and player of Overwatch. If you don’t, I love Overwatch. My girlfriend and I are avid players and followers of the game, having started playing at the end of 2016. Since then I have spent hours playing, watching, attending live…