2020

  • Originally published on the Versett Blog Over the last ten years, your customers have dramatically changed. Their behaviours, habits, and technical aptitude have evolved and will continue to do so. They expect to be able to interact with you through digital channels of their choosing and have high expectations of those interactions. This disconnect between…

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  • Having spent a lot of time reading about growth loops, Reforge, and complexity theory, I wanted to explore the possibility that everything is a loop. There has been an emergence of loops as a topic in the product/growth/tech discourse over the last few years. As our understanding of digital products matures, we can analyze and…

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  • I started this post almost 2 years ago, but never finished it. There was always something missing from my perspective on Skin in The Game, and why I don’t necessarily agree that it’s the only way. Since then, I have read a couple books that helped shape my thinking further. Knowing it’s been so long,…

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  • A Compound Life

    This post is a bit more personal development than I would like, but am publishing it anyway. Introduction The first half of your life is commonly conceived of as the best half (youth, memories, earning power, freedom, etc.). But what about the second half? How can we make that better? When you plant an oak…

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  • Surviving in the new digital economy has required a new set of tools. As companies—equipped with more data and more powerful tools—become smarter, staying competitive is more challenging. Companies need to be aware of how they fit into their competitive arena and evolving to keep up. There are a variety of frameworks that have emerged…

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  • I get excited when I come across a book that attempts to apply rigour to an existing field, especially in an area I work. I recently indulged in Notes on the Synthesis of Form by Christopher Alexander, and that’s what it was for me, an indulgence. Alexander applies a more scientific approach to design to…

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  • 1 Our industry (professional services/creative services/consulting) has a language problem. This is nothing new. We often use our own language to create a knowledge gap with clients, reinforcing expertise and requiring them to ask us for additional context. Where the problems start to happen is when we use obscure language internally, making it hard for…

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