Book Review
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The power of decomposition in design
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7 min read
I get excited when I come across a book that attempts to apply rigour to an existing field, especially in an area I work. I recently indulged in Notes on the Synthesis of Form by Christopher Alexander, and that’s what it was for me, an indulgence. Alexander applies a more scientific approach to design to…
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Storytelling, not “storytelling”
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6 min read
1 Our industry (professional services/creative services/consulting) has a language problem. This is nothing new. We often use our own language to create a knowledge gap with clients, reinforcing expertise and requiring them to ask us for additional context. Where the problems start to happen is when we use obscure language internally, making it hard for…
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My notes on Web Analytics 2.0 by Avinash Kaushik
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14 min read
Even though this book was published about 10 years ago, Web Analytics 2.0 by Avinash Kaushik is still rich with information and provides a great overview of applying analytics analytically (lol). It doesn’t focus on using a specific tool, but more on the principles of effective digital data analysis which I find much more valuable.…
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The Art of Thinking Clearly Checklist
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6 min read
There are many mental traps that you can fall into when making decisions. Knowing what they are can help reduce, but not eliminate, the chance of making errors in judgement. It is better to focus on what not to do (via negativa), ie: what factors contribute to failure/bad decisions and try to avoid those. It…
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Invested by Danielle Town and Phil Town Rating: 👍 What did I learn? Most retirement savings calculations don’t account for 2-3% inflation over time, which at a 6% market-index return means you likely need to save a lot more than you think. This is something I need to confirm with my own financial projecting, however it…