• Is $100,000 a lot of money? I’ve always thought so. As a child, it seemed to be this mythical barrier that represented “a lot of money”, especially when talking about income. My mom would say “You should look at being an engineer, they can make over $100,000.” For similar reasons, I was directed by my

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  • Originally posted on the Versett blog If there is a single point that is directly applicable to every business it’s this: the companies best suited for long-term survival are those who learn better than their competitors. The most successful firms operate as learning organizations: it’s part of their DNA and they organize themselves around it.

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  • I can still remember the first book that changed my life: Gumshoe Goose. It was given to me by my teacher after I showed an early interest in reading. Without realizing it, she set me on the path of an avid reader for the rest of my life. I spent my childhood bouncing between Diana

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  • Let’s start with some product trivia. Without looking at your phone, how many items do you typically see in a bottom bar in a mobile app? How many icons do you usually see in a top navigation bar? When is the large title treatment used on iOS? If you’re like me, these are hard to

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  • Something I’ve learned recently: A commonly missed implication of incremental improvements are inflection points. These are most obviously seen in hindsight and very hard to identify while you’re in them, especially if you’re on the sidelines and not on the ground level building things. At a certain point along the trajectory of technology becoming better,

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  • When entering a new field these days, there is often an overwhelming amount to learn. If you’re like me, you might think there is more than ever to learn. Is that the case? Take a field like Web Design or SEO. Ten years ago, simply using a flexible grid on the web was considered innovative

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  • Most of this thinking is not my own. I’ve spent the last few months living in e-commerce with my team at Versett (Omid & Betty) and more recently had thoughts triggered by recent posts from Elena Burger and Web Smith of 2PM. The question at hand: Is DTC the future of retail? Let’s start by

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  • Originally published on the Versett Blog Over the last ten years, your customers have dramatically changed. Their behaviours, habits, and technical aptitude have evolved and will continue to do so. They expect to be able to interact with you through digital channels of their choosing and have high expectations of those interactions. This disconnect between

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  • Having spent a lot of time reading about growth loops, Reforge, and complexity theory, I wanted to explore the possibility that everything is a loop. There has been an emergence of loops as a topic in the product/growth/tech discourse over the last few years. As our understanding of digital products matures, we can analyze and

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  • I started this post almost 2 years ago, but never finished it. There was always something missing from my perspective on Skin in The Game, and why I don’t necessarily agree that it’s the only way. Since then, I have read a couple books that helped shape my thinking further. Knowing it’s been so long,

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